In today’s competitive market, businesses are always looking for ways to stand out from their competitors and build long lasting relationships with customers and employees.  With Christmas 2024 less than 100 days away, now is the time to get organised before branding and delivery deadlines close. 

Custom apparel and gift ideas promote brand visibility, foster loyalty and can provide much more than just a token of appreciation to your customers and employees.  Screen printed tees, embroidered polo shirts, branded stubby coolers and other printed merchandise are all popular gifts to receive.  However, each year we see the trends shift slightly, and this year is no different. 

In a world increasingly focused on environmental and sustainable practices, corporate social responsibility has gained significant traction.  So why not align these corporate values, with your gifting practices!  Think sustainable! 

There are various sustainable options for businesses looking to make eco-conscious choices for their corporate gifting this year.  By choosing to shift away from conventional corporate gifts, businesses can demonstrate their environmental commitment, whilst still leaving a lasting impression on the gift recipients.  Conventional gifts often contribute to waste generation, with single use items, excessive packaging and often the use of harmful chemicals in their production.  Instead, embrace your corporate values, and let your choice of gifts reflect your sustainability practices.   

Incorporating custom, sustainable branded gifts into your business strategy can offer a multitude of benefits, from boosting brand awareness and fostering relationships, it also can help generate positive word-of-mouth.  Sustainable gift giving can be a powerful tool in your marketing program.  It shows the recipient, that a conscious and thoughtful choice has been made.  A sustainable gift can further boost your brand’s reputation and build a sense of unity, it shows that your business is wanting to have a positive impact on our planet. 

So, what do you choose?   

Given we have been in the ragtrade for more than 3 decades, we obviously think the best option to start with is custom apparel!  Printed apparel remains a popular choice for gifting due to its appeal as a walking billboard for your brand.  So, when thinking sustainable apparel, consider the materials used, as often sustainable materials are produced without the use of herbicides or pesticides, and use fewer resources and less environmental impact than conventional fabrics.  Products should be certified, ensuring the apparel is made under fair working conditions, using ethical manufacturing practices, with minimal environmental impact. 

AS Colour’s organic range of apparel, Global Organic Textile Standard (GOTS) certified, is a standout choice for sustainable apparel.  The range consists of three Organic Tees options, the Organic Rib Singlet, Organic Stencil Hood and the Barnard Organic Tank.  The Staple Organic Tee 5001G is available in 8 colours and is crafted from 100% combed organic cotton.  All 6 of these organic styles combine sustainability with timeless style. 

When searching for corporate merch, there are numerous eco-friendly choices in the market.  From printed promotional products, such as recycled notebooks, pens, and lanyards to tech accessories, the list is endless.  Choose items crafted from recycled materials and personalise them with your company logo or tagline.  Sustainable printed gifts can also be an effective way to recognise and reward employees for their hard work.  They can foster a sense of being valued, leading to increased motivation and engagement amongst your workforce.  

When used at events, printed merch can significantly enhance your company’s impact.  Attendees are more likely to remember your business when they leave with a practical, well thought out product bearing your logo.  Depending on your budget, options could include a bamboo wireless charger, recycled homewares, reusable drink items, or the ever popular tote bag.  The Sonnet Recycled Cotton Tote is an environmentally conscious 1L tote bag, made from 100% recycled cotton.  With a spacious print area, this tote offers function whilst making a sustainable brand statement. 

Unlike traditional advertising, that can be fleeting, the right printed gift has a longer lifespan.  By choosing sustainable gifts, such as custom printed apparel or branded merchandise made from recycled materials, you are reinforcing your company’s integrity. To make a meaningful impact, consider choosing a sustainable, high quality printed gift that will be a constant reminder of your brand’s values.  Sustainability is no longer a choice, it’s a necessity, so why not rethink your approach to corporate gifting this Christmas?!  It’s not just about making a statement; it’s about making a real difference!